Rangers rejected lucrative offers from other companies in order to remain with Kindred Group because of Nottingham Forest, Bournemouth, and Crystal Palace problems, according to Rangers Review.
On September 18, the news outlet reported that the agreement reached with Kindred was the largest front-of-shirt deal in the history of the team.
While 32 Red will be on the training and warm-up kits, their brand Unibet will still be prominently displayed on the front of the strips.
Rangers choose well to remain with Kindred.
The club made a strategic decision to prioritise stability and brand alignment over short-term financial gain by sticking with Kindred in spite of more lucrative offers.
The experience of other teams, including as Nottingham Forest, Bournemouth, and Crystal Palace, may have brought attention to the dangers of frequent sponsorship changes, such as inconsistent brand image and possible declines in revenue in the event of strained relationships.
Rangers are utilising a well-known organisation that has shown to be advantageous by remaining with Kindred Group, assuring consistency in branding and perhaps even in fan interaction.
Furthermore, the financial circumstances are still very beneficial, which may be closely aligned with the club’s concept of stability and past relationship value over speculative higher bids that would not ensure long-term success or fan support. It’s not like they’re paying a price for it.
Gers would prefer not to choose the same path again because they are aware of the serious consequences that can result from such actions.
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