Rangers and Elior came to a commercial partnership, reportedly worth £2 million annually, according to Stevie Clifford.
On September 18, Clifford revealed in a blog post on Four Lads Had a Dream that financially, it was a big deal for the club.
Elior has made a comeback as the official caterer at Ibrox, marking a new record agreement for the team as well.
Clifford stated: “The football team will benefit greatly from Rangers’ new sponsorship agreement. Further positive news follows the club’s recent record-breaking commercial agreement with Elior, who is returning as the stadium’s caterer.
“That Elior deal is a huge deal for the football club, a huge increase over any previous partnership,” the statement reads. “It is believed to be worth in the region of £2 million a year.”
Behind the scenes, Rangers still have a lot of work to do.
The major commercial agreement with Elior, valued at almost £2 million a year, demonstrates the hierarchy’s successful effort in generating sizable money, which is essential to the club’s financial stability.
This business achievement strengthens the club’s finances and lays the groundwork for future investments in the football team.
The task at hand is to convert this financial security into success on the pitch.
Rangers’ backroom staff deserves recognition for these monetary gains, but their next challenge is building a long-term atmosphere that will allow managers and the squad to succeed.
This calls for more than just financial support; it also calls for smart hiring practices, proficient scouting, and a cogent football philosophy that supports the team’s goals.
Making the most of their expanded resources, the Gers may guarantee that their athletic performance matches their financial affluence by instituting a system that fosters management success.
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