Footy Headlines claims that Adidas and Celtic plan to continue their fruitful kit partnership.
Beginning in the 2020–2021 season and ending at the end of the 2024–2025 campaign, the current agreement has shown to be a huge commercial success for both sides.
On the other hand, the number of additional seasons that the new agreement might cover is still unknown.
The five-year agreement between Celtic and Adidas was heralded as the largest kit sponsorship announcement in Scottish sports history when it was first made.
With Celtic entering the top 20 best-selling clubs in 2023 and earning an astounding £29 million (€34 million) in kit sales alone, the partnership has undoubtedly lived up to its hype. This is a clear indicator of the strong demand for Celtic-branded Adidas products, and both the club and the sportswear giant are understandably keen to continue their collaboration.
Prior to landing the lucrative Adidas contract, Celtic had previously moved between major kit suppliers, first going from Umbro to Nike and then New Balance. Any extension is expected to be another huge deal given the success of the current partnership; however, the specific terms will depend on the number of years in the contract.
Adidas has provided more than just the three first-team uniforms per season; in addition, they have an enormous selection of training wear, jerseys with limited editions and even trainers bearing the Celtics’ name. They are well-liked by Celtics supporters due to their prolific output, and it appears that the German sportswear juggernaut is equally content with the partnership.
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